Benefits of Using a URL Shortener
Even if the URL shortener does not offer a paid version, there are still significant benefits of using this tool for e.g, Personal and business purposes. Here are some key benefits:
Space Saving:
- Being that shortened URLs are usually small in size, you can easily include them even when you are up against word or character limits of social media posts, emails, and messaging apps.
Improved Aesthetics:
- Short, simple links are less unsightly than long complicated URLS and users can easier read them creating a more delightful UX.
Tracking and Analytics:
- Most URL shorteners have analytics that allows users to track specific data like click-through rates, geographic locations of users and other useful marketing information.
Enhanced Shareability:
- Because short links are much easier to share over the phone or in print, recipients are more likely to click on them.
Increased Click Rates:
- Research has revealed that shorter links can increase the number of click-through rates, which in turn boost specific marketing campaigns.
Redirection Options:
- Some URL shorteners allow the destination of a shortened URL to be changed some time after it was created, making these suitable for impromptu campaigns.
Increased Engagement:
- Short URLs can make content more accessible to users, and this ease of reading means increased engagement for that content as a whole because it makes people want to click through.
By adding a URL shortener to your online strategy, will help you engage with your customers in the most effective way ever.