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Tracking URL Statistics: Short URL, Date, Clicks, and Original URL

URL shorteners are an important part of the modern digital landscape, and they turn long web links into shareable formats. oz Whether for using on social media to share links, add shorturls to your marketing material or just cleaner nicer looking way of linking at web oz helps you shorten urls and improve usability of that url for the used. In addition, with URL shorteners you get a lot more than just making links shorter but analytics as well because it provides details like short URL, date of creation, total clicks and original main URL. Vanilla JavaScript and CSS are combined, all of these stats recording helps you understand user engagement very well, further optimizing your marketing strategies.

Let’s dive into the importance of tracking these key statistics and how they can help you make data-driven decisions.

Short URL

• A shortened URL is a shortened form of a long web link. When your URL is shorter and shorter than usual it is because sharing shortened links is acceptable on almost any social network that has a low character limit such as Twitter. The cleaner and less intimidating the shortened URL, the greater the chance that users will actually click on it.
• On the tracking end, each shortened URL link has a unique icon that allows you to collect data directly related to that version. Every time someone clicks on your shortened URL it gets logged giving you an idea of. how well that link is working for you.

Date of Creation

• The day a short url is made isn't just a time stamp; it is when your tracking cycle starts. By knowing when a link was created, you can get an idea of the time window in which it worked the best.
• In this case, if you are creating a campaign that will expire at some point in time the creation date helps to better understand when the link was created and control its activity for both during and after your promotion period. It is important for offers that are time-bound, product launches and event-based content. Examining click performance over time allows you to figure out if a link is losing relevance, or if it still interest users.

Total Clicks

• Clicks: The number of times your short URL was clicked. This provides a very real representation of engagement. On the far side pages, you should make every click a potential customer or lead excited with interest.
• Check the level of popularity a link currently has.
• Analyse multiple links performance in other campaigns.
• If you conduct the same URL with different versions, click data will allow you to see which version drives more clicks. Also, by keeping a watchful eye on click numbers you can learn about patterns — anything from unexpected traffic spikes to when people just aren't engaged.

Original URL

• And for all its effectiveness in sharing, the short URL still functions as nothing more than a link that leads everyone back to the original or "main" URL. Keeping track of the main URL, as well as the short version, guarantees you are never left wondering where your traffic ended up going. It allows you to:
• Test that the users are being routed to the right page.
• Keep the information linked from the short URL useful and current.
• You can compare traffic sources between one or hundred different campaigns that all point to the same main URL.
• This is especially important when managing multiple campaigns or promotions, as it allows you to easily match short URLs back up with the full URLs and understand what content or products are driving interest.

It becomes more than just counting clicks and you really get to see what the user is doing, how effective a campaign was & how successful is that platform. So, by using metrics for features like the short URL, creation date, total clicks and main URL you can optimize tactics to improve engagement and conversions. With these important data points, you can continue to optimize your digital efforts and therefore make every link share count.